With a jar of Speculoos cookie butter in one hand and a Pink Lady apple in the other, I sat down and read Andy Isaacson’s Atlantic Monthly article on vibrator design, expecting to be disappointed. Instead, I was elated. It renewed my hope that within the next five years, we will be living in a dildo-themed utopia, similar to the one depicted in Nicholson Baker‘s House of Holes but minus the horrifying bubbly porn monster. The article is a biography of Ethan Imboden, the founder of the upscale Jimmyjane sex-toy company that sells 24-karat gold vibrators and ones created by high-end designers. Imboden’s goal is not just to sell sex toys but also to transform the cultural attitudes surrounding sex toys by introducing good design into the world of butt plugs and vibrators. I view him as a kindred spirit.
After reading the article, I decided to visit Jimmyjane’s website to peruse their newest products. Scrolling at the top of their page was an animation of a red curtain emblazoned with the logo for the Hysteria movie. The curtain opens and closes, revealing a link to a trailer for the movie on one side, and a link to their collection of Hysteria-themed vibrators on the other.
Even though Hysteria is filled with historic inaccuracies (which I detailed in an earlier post), I was thrilled to see this movie tie-in. No mainstream Hollywood studio has ever been brave enough to partner with a sex-toy company to promote their movies before. Because the movie is based on Rachel Maines’ book on the history of the vibrator, I wasn’t surprised that her version of vibrator history is retold on the Jimmyjane website, a story that claims that doctors in the 19th century thought of vibrators as a chaste medical devices even as they were applying them to women’s clitorises and giving them orgasms in their offices. Although I argue that the vibrator was always considered a sexual device, I can’t fault Jimmyjane founder Imboden for repeating Maines’ story. He’s not a historian, and, to his credit, the site does mention that Maines’ book is controversial among sex historians. But because Imboden obviously takes sex toys seriously and thinks deeply about the design of his vibrators, it’s distressing to see this erroneous history retold. However, I quickly got over my annoyance and checked out the historically themed products themselves. Continue reading