This Saturday, just in time for Yom Kippur, Dave Levine, aka Sex Toy Dave, is going to be the first person to launch a vibrator into outer space. Propelling a Mini Multi-Speed Vibrating Bullet into interstellar space may, on its surface, seem unnecessary. Logically, there’s no reason that a vibrator should be sent soaring into the heavens. But logic plays no part in space travel, and the symbolism alone is inspiring. We are reaching out into other worlds, offering up one of our most treasured artifacts to distant beings. I only wish they had chosen to send the Retro Pocket Rocket or an alien-themed Flesh Light into orbit instead of that boring bullet. If aliens stumble upon this sex toy, they will definitely attack us. They’ll assume that this is the best sexual technology the human race is capable of creating, which will lead them to believe that our military technology must also be extraordinarily bad. The future of humanity is at stake. Please, somebody, send another vibrator into the ether immediately.
Why Are the British Upset About This Tame Sex Toy Ad?
This is supposedly the first sex-toy advertisement to ever be shown on TV in the U.K. It was initially intended to be aired this week during prime time, but TV executives nixed that idea because they thought the name of the company’s website was inappropriate. For God’s sake the name is lovehoney.com, not discountgiantwoodenanalbeads.org, but nevertheless, that was the reason they claimed for its unsuitability.
Not only were they upset about the name of the website, but they were also upset with the idea of advertising a sex toy in the first place: “Sex is an intimate expression of lifelong commitment between a man and a woman, not a commodity to be advertised and sold like washing powder or a mobile phone,” said ITV Director Norman Wells in an interview for the Bath Chronicle.
Well, if sex is such a sacred act, then why were ads like this run on British TV without any complaint (as far as I know)?
This double standard is ridiculous. What is so threatening about sex toys that they can’t be openly advertised but ads for erectile dysfunction drugs can? I can only assume it’s because women’s sexuality is more threatening than male sexuality.
In an interview for Ad Age, Nick Ellis, the creative director for this Love Honey advertisement explained the constraints of advertising vibrators: “You can use sex to sell most products, but as a sex-toy retailer, no hint of anything overtly sexy is allowed,” Mr. Ellis said.
Strangely, American sex toy advertisements from 100 years ago were more risqué than the controversial Love Honey ad.